{"id":2,"date":"2024-12-03T10:40:07","date_gmt":"2024-12-03T09:40:07","guid":{"rendered":"https:\/\/horvatitsch.de\/blog\/?page_id=2"},"modified":"2024-12-17T12:00:29","modified_gmt":"2024-12-17T11:00:29","slug":"start","status":"publish","type":"page","link":"https:\/\/horvatitsch.de\/blog\/","title":{"rendered":"Start"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Blog: Mit PR- und Content-Know-how Zielgruppen besser erreichen<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:var(--wp--preset--spacing--70)\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"304\" src=\"https:\/\/horvatitsch.de\/blog\/wp-content\/uploads\/2024\/12\/blog_haende-1-1024x304.png\" alt=\"\" class=\"wp-image-346\" srcset=\"https:\/\/horvatitsch.de\/blog\/wp-content\/uploads\/2024\/12\/blog_haende-1-1024x304.png 1024w, https:\/\/horvatitsch.de\/blog\/wp-content\/uploads\/2024\/12\/blog_haende-1-300x89.png 300w, https:\/\/horvatitsch.de\/blog\/wp-content\/uploads\/2024\/12\/blog_haende-1-768x228.png 768w, https:\/\/horvatitsch.de\/blog\/wp-content\/uploads\/2024\/12\/blog_haende-1-1536x456.png 1536w, https:\/\/horvatitsch.de\/blog\/wp-content\/uploads\/2024\/12\/blog_haende-1.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Warum kommunizieren Fachartikel die Vorteile einer technischen L\u00f6sung weit besser als viele andere Content-Formate? Welche St\u00e4rken hat Fachpressearbeit? Und warum lohnt sie sich f\u00fcr Industrieunternehmen nach wie vor? \u2013 Auf diese und andere Fragen gibt mein Blog Antworten und Praxis-Tipps aus \u00fcber 20 Jahren Erfahrung rund um PR, Kommunikation, Text- und Content-Erstellung f\u00fcr technologieorientierte Firmen. Lesen und profitieren Sie!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-query th--home-teaser is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-2 th--home-raster wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-45fa7e1d wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-45 post type-post status-publish format-standard has-post-thumbnail hentry category-allgemein\">\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"border-style:none;border-width:0px;margin-top:0px;margin-bottom:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><h2 style=\"font-size:24px\" class=\"th--home-teaser-title wp-block-post-title\"><a href=\"https:\/\/horvatitsch.de\/blog\/2024\/12\/17\/mit-welchen-pr-fachthemen-gewinnen-sie-industriekunden\/\" target=\"_self\" >Mit welchen PR-Fachthemen gewinnen Sie Industriekunden?<\/a><\/h2>\n\n<div style=\"font-size:15px\" class=\"wp-block-post-date\"><time datetime=\"2024-12-17T09:45:07+01:00\">17. Dezember 2024<\/time><\/div>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Gutes Themensetting orientiert sich vor allem an den Bed\u00fcrfnissen der Zielgruppen. Kommunizieren Sie Ihr Know-how dort, wo Ihre Kunden der Schuh dr\u00fcckt. Wie Sie so (nicht nur) den Kanal Fachpresse erfolgreich bedienen und was Sie beachten sollten<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/horvatitsch.de\/blog\/2024\/12\/17\/mit-welchen-pr-fachthemen-gewinnen-sie-industriekunden\/\">Weiterlesen<\/a><\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-38 post type-post status-publish format-standard has-post-thumbnail hentry category-allgemein\">\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"border-style:none;border-width:0px;margin-top:0px;margin-bottom:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><h2 style=\"font-size:24px\" class=\"th--home-teaser-title wp-block-post-title\"><a href=\"https:\/\/horvatitsch.de\/blog\/2024\/12\/03\/warum-sich-fachpressearbeit-nach-wie-vor-lohnt\/\" target=\"_self\" >Warum sich Fachpressearbeit nach wie vor lohnt<\/a><\/h2>\n\n<div style=\"font-size:15px\" class=\"wp-block-post-date\"><time datetime=\"2024-12-03T12:35:55+01:00\">3. Dezember 2024<\/time><\/div>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Industrie- und Technologieunternehmen, die ihre St\u00e4rken und Wettbewerbsvorteile glaubw\u00fcrdig herausarbeiten und ihren Kunden gezielt vorstellen m\u00f6chten, finden kaum einen besseren Kommunikationskanal als Fachmagazine. Auch im Zeitalter der Sozialen Medien.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/horvatitsch.de\/blog\/2024\/12\/03\/warum-sich-fachpressearbeit-nach-wie-vor-lohnt\/\">Weiterlesen<\/a><\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-40 post type-post status-publish format-standard hentry category-allgemein\">\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"border-style:none;border-width:0px;margin-top:0px;margin-bottom:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><h2 style=\"font-size:24px\" class=\"th--home-teaser-title wp-block-post-title\"><a href=\"https:\/\/horvatitsch.de\/blog\/2024\/11\/30\/40\/\" target=\"_self\" >Erfolg beim Kunden \u2013 durch Fachpressearbeit<\/a><\/h2>\n\n<div style=\"font-size:15px\" class=\"wp-block-post-date\"><time datetime=\"2024-11-30T12:37:09+01:00\">30. November 2024<\/time><\/div>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Gerade f\u00fcr Industrie- und Technologieunternehmen hat Fachpressearbeit auch heute \u00fcberzeugende Argumente in petto, die etwa Soziale Medien nicht bieten k\u00f6nnen. Entscheidend ist: Die Zielkunden erfahren z.B. in einem Fachartikel weit besser und differenzierter, wo die Vorteile einer technischen L\u00f6sung liegen, als in vielen anderen Content-Formaten. Hier ein Ritt durch die&hellip;<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/horvatitsch.de\/blog\/2024\/11\/30\/40\/\">Weiterlesen<\/a><\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-36 post type-post status-publish format-standard hentry category-allgemein\">\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"border-style:none;border-width:0px;margin-top:0px;margin-bottom:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><h2 style=\"font-size:24px\" class=\"th--home-teaser-title wp-block-post-title\"><a href=\"https:\/\/horvatitsch.de\/blog\/2024\/10\/18\/zeigen-sie-ihr-know-how-in-einem-fachbeitrag-fuer-die-industriepresse\/\" target=\"_self\" >Zeigen Sie Ihr Know-how \u2013 in einem Fachbeitrag f\u00fcr die Industriepresse<\/a><\/h2>\n\n<div style=\"font-size:15px\" class=\"wp-block-post-date\"><time datetime=\"2024-10-18T12:34:43+02:00\">18. Oktober 2024<\/time><\/div>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Ihr gr\u00f6\u00dftes Kapital ist Ihr Know-how, mit dem Sie besser Produkte fertigen oder Leistungen umsetzen als der Wettbewerb. Worin dieser Vorsprung, sprich: Kundennutzen besteht, sollte Ihre wichtigste Botschaft an Ihr Zielpublikum sein. Genau das l\u00e4sst sich in einem Fachartikel f\u00fcr die Industrie- und Technikpresse hervorragend herausarbeiten. Damit ein solch anspruchsvolles&hellip;<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/horvatitsch.de\/blog\/2024\/10\/18\/zeigen-sie-ihr-know-how-in-einem-fachbeitrag-fuer-die-industriepresse\/\">Weiterlesen<\/a><\/p><\/div><\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blog: Mit PR- und Content-Know-how Zielgruppen besser erreichen Warum kommunizieren Fachartikel die Vorteile einer technischen L\u00f6sung weit besser als viele andere Content-Formate? Welche St\u00e4rken hat Fachpressearbeit? Und warum lohnt sie sich f\u00fcr Industrieunternehmen nach wie vor? \u2013 Auf diese und andere Fragen gibt mein Blog Antworten und Praxis-Tipps aus \u00fcber 20 Jahren Erfahrung rund um [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/horvatitsch.de\/blog\/wp-json\/wp\/v2\/pages\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/horvatitsch.de\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/horvatitsch.de\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/horvatitsch.de\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/horvatitsch.de\/blog\/wp-json\/wp\/v2\/comments?post=2"}],"version-history":[{"count":30,"href":"https:\/\/horvatitsch.de\/blog\/wp-json\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":395,"href":"https:\/\/horvatitsch.de\/blog\/wp-json\/wp\/v2\/pages\/2\/revisions\/395"}],"wp:attachment":[{"href":"https:\/\/horvatitsch.de\/blog\/wp-json\/wp\/v2\/media?parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}